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Ferrostaal New Zealand secures Morgana distribution status

27-09-2010

Ferrostaal New Zealand says it has re-asserted its commitment to the print industry with the addition of the Morgana agency.

The deal encompasses the exclusive distribution rights to the Morgana products in New Zealand and Australia. With the arrangement now complete, Ferrostaal will partner with Morgana to distribute the products to the ANZ market.

Ben Hartman, general manager Ferrostaal New Zealand, says, “This addition of the Morgana product range strengthens our product line-up and clearly establishes Ferrostaal as a global leader in providing solutions to the printing industry. The Morgana products have occupied a place in the industry through previous agents Sicpa Graphics and CPI in Australia and New Zealand for more than 20 years and we plan to build on this existing customer base.”

To support the initiative, Morgana has appointed Andy Cooper as general manager, Digital Print Finishing for Australia and New Zealand. Cooper brings more than 20 years of print industry experience to this role, including 12 years as International Export Manager at Morgana Systems, in the UK.

The partnership agreement also ensures the sales and support teams receive factory-based training from Morgana. Cooper says, “There is an enormous opportunity to tap into the digital print market with products that are specifically designed to finish digitally printed media. We now have a goal to develop stronger relationships with customers, and suitable resellers, to help us Ferrostaal New Zealandgrow our entire product range in the Australian and New Zealand markets.”

Hartman concludes, “The partnership with Ferrostaal New Zealand provides the infrastructure, support and access to an existing client base. With a complementary portfolio of leading prepress, web & offset press, packaging solutions, and consumables, it will make Ferrostaal a stronger partner for our customers allowing us to offer a complete solution.”

New partnership, from left: Ian Gillanders, general manager equipment sales Ferrostaal; Andy Cooper general manager, Digital Print Finishing for Australia and New Zealand Morgana; and Ben Hartman, general manager Ferrostaal New Zealand

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