Morgana Celebrate Significant Success at Ipex 2014
Morgana Systems Ltd, Milton Keynes, the UK’s leading manufacturer of equipment for digital finishing, has detailed success on a number of fronts, making Ipex 2014 one of its most successful UK shows of all time.
The introduction of a number of new models, including the DigiBook 200 perfect binding machine; the AF602 two-station bookletmaker feeder; and two new high-capacity units, the DigiFold Pro 500 and AutoCreaser Pro 500, was certainly one highlight, according to Managing Director Quen Baum.
“We were delighted that our 300 square meter stand was one of the largest at the show, and that we were able to fill it with our largest ever product range, including four significant new product introductions. We were very pleased our order intake value was some 20% more than at Ipex 2010, and to see so many of our international dealers at the event, including all of our European representatives and many from the Middle East and Africa.
“We also signed new dealers from South America – those kind of successes are hard to measure in terms of overall contribution to the show, but they are certainly one of the great bonuses of exhibiting at Ipex.”
Commenting on the visitors to the stand, Ray Hillhouse, Sales and Marketing Director at Morgana Systems, said: “We recorded a more-or-less 50/50 split between UK and international orders, and were especially delighted by the interest shown in our latest product introductions. Our PUR binding range attracted significant interest, especially the brand new DigiBook 200 – that was especially pleasing as it was a very late addition to the line-up for the show. The decision to show it was only finalised on the Friday before the event opened! Although overall visitor numbers were down, we got to count this show as being a success for Morgana”